LinkedIn is a great tool for
branding and positioning to land yourself a job… Here is what you need to do:
Be Personal
This keyword today guides the strategies of
anyone who wants to optimize his CV, improve his contacts, increase visibility,
and let him be recognized for his expertise. Thanks to the new features,
and millions of users, LinkedIn is a perfect tool for PersonalBranding and meets exactly this specific need, allowing you to manage more
proactively through 360-degree career development. The profile now
resembles mini-site staffs, which orchestrates actions that are more
contemporary and let you choose how to promote yourself in a better way, to
tell your stories and engage readers of the professional profile.
It is Your Brand!
Take full responsibility to promote
yourself! Since you are communicating with yourself, so speak in the first
person, maintain such consistency in all sections of the profile, and enter an
E-mail or a telephone number in order for people to get in touch with
you.
Rather than highlighting, what is written in
your Curriculum Vitae, Instead use LinkedIn to tell your
professional story, choose words that express the passion and enthusiasm you
put into what you care for. Take advantage of the Headlines, which is the
most important section that most frequently appear in search results and market
your brand in a positive way.
Furthermore, it clarifies your professionalism,
even in different facets. The impact is certainly much more interesting if you
add a short phrase guide that clarifies your job, your career goal, and what
benefits you will provide to those who will work with you (e.g. Employer
Branding Specialist, Marketing Specialist, Speaker, Trainer, Consultant, etc.)
Photos,
Videos and Slides
Insert a professional photo that identifies you
well and make you recognizable. Also note that the photo in
headline combine one of those elements that will let you achieve 100%
completion of the profile, letting you track down more frequently in searches!
Today
it is possible to be even more proactive
In the section reserved for the professional
experience, you can add more pictures that represent the highlights of your
career (e.g., awards) or clarifying your activities (e.g. moments of classroom
lectures), Slides (to present a couple of examples or projects that you have
followed), and even videos. Personally, you can find video medium as a wonderful
opportunity to introduce you to everyone who has the curiosity to read your
profile. Why not then exploit them to be welcomed to your page "in
your way" to tell your very own professional story.
Make
others speak of you
The "endorser" you find in the
section "Skills & expertise" and
"recommendations "are two different options that are both useful
to let others speak for you! The first is much faster and with a
simple click of your contacts can validate some of the skills that
you yourself have decided to include in the profile.
It is a section of visual impact and quantity but
the recommendations are more interesting. Why? Why would someone
spend some time to write words for you? Why would someone take the time to
tell a story of their professional relationship with you and the work
experience he had with you?
These are people who have known you
professionally, and whose testimony is to operate on a qualitative
dimension. Among the functions with which you can search the profiles,
one special function, filters only those people that
contain recommendations.
Be
consistent in ‘use of keywords’
The recruiter filters keywords when
looking for a candidate. Therefore, it is important to identify those
that best represent you as a person and as a professional. Get
the "Top Search Keywords" and refine your strategy,
therefore, for your Personal Branding, choose the best synonyms that are
more common in your industry or bookmarks to describe certain skills.
Do not limit yourself and also include your
keywords in the "Skills & expertise", and use them
consistently to make your profile look credible especially in headlines (the
section that appears most frequently in searches), in the Table of Contents,
and between the Professional Experience.
Consider Keywords that are not just focused
on the hard skills but also on the soft skills.
Everything can become a valuable source to help
in finding you!
Appropriate
use of the URL
Be personal in every detail! Edit with your
first and last name the URL of the profile, by default it appears as
a string of numeric characters. So you can insert into your documents,
your business card and your resume.
Make
your profile “live” and Active
The profile should not include a static picture
only. It should be fed, promoted, and changed often. Make it an
important medium to express the person behind it, i-e you. Think of it as a
sweet quality, carefully prepared, beautifully packaged and displayed in the
window. Keep your profile up to date and hijack traffic and valuable contacts.
Complete
your profile 100%
What is your current position? What were you
doing before? What you are training? When you enter information in
your profile, gauge shows you the score filling
percentage. The LinkedIn profile is an online resume, which
describe your career in a clear and concise manner. It should be explicit,
using the right keywords.
LinkedIn allows you to write a short summary
about yourself. So its best to keep it short by saying the basics and
brand yourself online through LinkedIn.
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